“How many lives can a bottle have?” is the new edutainment initiative of Coca-Cola HBC Italia and IVS.
From November 22nd to December 31st, if your distributor Your best break has The Coca Cola Company products with r-Pet and you use Coffee cApp, the application to pay for the coffee break with your smartphone, you will have the opportunity to participate in a short quiz on PET recycling and win a discount on a Coca-Cola product in a 100% recycled plastic bottle (rPET).
This action aims to sensitize consumers towards proper disposal of PET bottles so that they can be recovered.
The two companies are in line with European environmental objectives and 20,000 distributors will remind consumers of the role of the circulating economy; the collaboration responds to the requirements of the European Disposable Plastic Directive which provides for two ambitious sustainability goals for PET bottles: the increase in recycling and the creation of new bottles with an ever-increasing percentage of recycled PET (rPET).